Skip to content
TicketingHub Help

Voucher vs Coupon: Which to Offer in Tours and Attractions?

Voucher vs Coupon vs Ticket

What is a voucher code?

A voucher represents “a pre-paid ticket” that customers purchase in advance and redeem later. This approach helps tour operators secure future business while giving customers flexibility when booking.

What is a coupon?

Coupons function as immediate discounts applied during the checkout process. They are particularly effective for creating a sense of urgency during quieter periods or special promotional events.

What is a ticket?

A ticket serves as “a direct pass for entry”—the essential item customers need, whether purchased directly or exchanged through a voucher redemption.

The term ‘coupon ticket’ describes a discounted ticket obtained using a coupon.

What is the difference between coupons and vouchers?

Redemption: Vouchers are redeemed when booking a future experience, while coupons are applied at the point of sale for immediate discounts.

Value: Vouchers can carry any monetary value you set, potentially covering the full ticket cost. Coupons can offer either a percentage-based or fixed-amount discount.

Usage Conditions: Vouchers target specific tours or events for exclusivity, whereas coupons appeal to broader audiences.

Common Uses and Benefits

Vouchers excel at securing advance sales and work wonderfully as gifts, giving customers flexibility when planning while providing you with revenue certainty.

Coupons drive ticket sales during promotions and reward returning customers, quickly filling gaps in capacity.

How to Choose the Right Option

  • For future bookings and gift options: Choose vouchers
  • For immediate promotions and last-minute capacity fills: Choose coupons
  • Always needed: Tickets remain essential for any booked experience

Both require transparent terms that clarify the redemption process. Ensure that staff understand these distinctions so they can address customer questions effectively.

Takeaway

Each option has strategic value depending on your specific goals and approach to customer engagement.

Convert a Booked Ticket to a Voucher

To convert a dated ticket booking into an open-dated voucher from the dashboard:

  1. Open the order from Orders.
  2. Under Bookings, click the booking’s date and time.
  3. Select Voucher Booking, then select Update Booking.
  4. On the order page, select Confirm Order to reconfirm the order.

For other booking changes on the order page, see How to Amend, Cancel, Refund, or Switch a Booking.