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How to Create a Reseller

Which Type Should I Use?

The foundational decision involves determining “who collects the payment from the customer.” TicketingHub offers two reseller models:

Commission resellers: You collect payment through your checkout, then compensate the reseller afterwards. Ideal when you manage the transaction.

Wholesale resellers: The reseller collects payment and remits you a fixed net rate. Best for hotels, concierges or bulk booking partners who already possess customer funds.

Understanding the Two Types of Resellers

Commission Model

  • You handle all payment collection via your gateway
  • Resellers earn a cut after the sale is completed
  • Distribution channels include portal widgets and unique affiliate tracking links

Wholesale Model

  • Resellers book without immediate payment requirements
  • Often operate under a credit limit (optional for larger partners)
  • Access provided through portal login or API integration

Configurable Reseller Settings

When establishing a new reseller account, you can customise:

  • Name — Business or contact identifier
  • Email — Portal login and notification address
  • Password — Dashboard access credential
  • Currency — Operating currency preference
  • Credit Limit — Optional; primarily for wholesale partners
  • Invoice and Notice Dates — Billing cycle management

Steps to Create a Reseller in TicketingHub

  1. Navigate to the Resellers section in your admin dashboard
  2. Select New Reseller (top right)
  3. Enter the required fields: Name, Email, Password, Currency
  4. Configure optional settings: Credit Limit, Invoice Date, Notice Date
  5. Enable preferences such as order confirmations and cancellation permissions
  6. Click Create Reseller

Giving Your Reseller Access

Portal Widget Method

Both reseller types access bookings through a standard widget with the reseller portal setting enabled. Commission resellers appear in widget drop-downs; wholesale resellers log in directly using their email credentials.

Commission resellers can track referrals using:

https://yourwebsite.com/booking?th-reseller-ref=RESELLERCODE

The affiliate code functions as a URL parameter only — customers cannot enter it at checkout.

Pre-Configured OTA Platforms

Get Your Guide, Viator, Airbnb and Rezdy come pre-configured as wholesale resellers. All OTA resellers must use the wholesale payment model. To activate the Viator API connection, request TicketingHub in the Viator Supplier Management Center — see How to Connect TicketingHub to Viator. GetYourGuide needs your Product IDs shared with them.

Airbnb requires manual setup: activate it in Settings → Integrations, then connect individual products through the product’s Integrations tab.

Common Mistakes

  • Confusing reseller types based on when payment is collected
  • Attempting to assign wholesale resellers to specific widgets (they do not appear in drop-downs)
  • Asking resellers to enter affiliate codes in checkout fields instead of sharing complete URLs
  • Misconfiguring affiliate URL parameters with incorrect formatting