Understanding Your TicketingHub Dashboard Tiles
Understanding Your TicketingHub Dashboard Tiles
A Complete Guide for Tour Operators and Activity Providers
What Are Dashboard Tiles?
Dashboard tiles are customisable analytics widgets that give you instant visibility into your business performance. Think of them as your business cockpit โ real-time metrics for your tour operation.
Each tile displays:
- ๐ Visual charts showing trends over time
- ๐ Period-over-period comparisons (e.g. this week vs. last week)
- ๐ Percentage changes to spot growth or issues quickly
They're drag-and-drop customisable โ arrange them however makes sense for your workflow.
The Two Types of Tiles
๐ต Dual Period Tiles
Show a chart comparing two time periods side-by-side.
- Side-by-side comparison charts
- Group data by: Day, Week, Month, or Year
- Perfect for spotting trends and seasonal patterns
Examples: Sales, Total Bookings, Total Payments, Total People
๐ข Single Period Tiles
Show a breakdown list for one time period.
- Ranked lists (top products, top users, etc.)
- Great for understanding what's driving your business
Examples: User Bookings, POS Payments by type, Products
All Available Tiles & What They Mean
๐ฐ Revenue & Sales
Sales
What it shows: Revenue from delivered tours โ net of tax and unredeemed vouchers.
Date basis: Date the booking was made.
Think of it as: "What you earned from tours you delivered."
Can break down by: Products, Users, Resellers, Channels
โ ๏ธ This excludes tax and vouchers that haven't been redeemed yet. See Why Sales โ Payments below.
Sales by Month
What it shows: Monthly sales trend for the last 12 months.
Date basis: Date the booking was made.
Perfect for: Year-over-year seasonal comparison โ "How did this March compare to last March?"
Voucher Sales
What it shows: Cash received for vouchers purchased but not yet redeemed (deferred revenue).
Date basis: Date the voucher was purchased.
Can break down by: Products, Users, Resellers, Channels
๐ก When the voucher is eventually redeemed, that's when it moves to the main Sales tile.
Gift Card Sales
What it shows: Sales from gift card merchandise.
Can break down by: Merchandise items, Users, Resellers, Channels
๐ณ Transaction & Payment
Total Payments
What it shows: Gross cash received โ the full amount customers paid you.
Date basis: Date the payment was received (transaction date).
Think of it as: "What customers actually paid you."
Includes: Tax/VAT, voucher purchases, all booking payments
โ ๏ธ This is always higher than Sales. See Why Sales โ Payments below.
POS Payments
What it shows: Payments taken via Point of Sale app, grouped by payment type.
Date basis: Date the payment was received.
Breaks down by: Cash, Card, and other methods.
Perfect for: End-of-day reconciliation โ matching your till count against your card terminal report.
POS Refunds
What it shows: Refunds issued for POS payments.
Broken down by: Staff member who processed the refund.
Refunds
What it shows: Actual money returned to customers via payment transactions.
Date basis: Date the refund was processed.
โ ๏ธ This is different from the Cancellations tile. See Cancellations vs. Refunds below.
๐ Booking Metrics
Total Bookings
What it shows: COUNT of bookings created โ not the value.
Think of it as: "How many bookings did we take?"
Can break down by: Products, Users, Resellers, Channels
A ยฃ500 booking and a ยฃ50 booking both count as "1" here.
Total People
What it shows: Total attendee/participant headcount across all bookings.
Use case: Capacity planning, tour loading, operational staffing.
Cancellations
What it shows: The value of bookings cancelled during the selected period.
Key point: This amount is already netted out of your Sales figure.
Think of it as: "Revenue lost to cancellations โ already subtracted from Sales."
Important If you cancel a booking, these will show in the Cancellations tile even if no payments were received and the order is expired.
Taxes & Fees
What it shows: The tax/VAT portion sitting inside your Total Payments.
Use case: VAT reporting and tax reconciliation.
Resellers
What it shows: Sales generated through your reseller partner network.
Use case: Commission calculations, partner performance tracking.
User Bookings
What it shows: Bookings grouped by the staff member who created them.
Perfect for: Team performance tracking and commission calculations.
โ ๏ธ Why Sales โ Payments
This is the #1 question from new users. Here's the short answer:
| Sales Tile | Total Payments Tile |
|---|---|---|
What it measures | Revenue from delivered services | Gross cash received |
Tax/VAT | โ Excluded | โ Included |
Unredeemed vouchers | โ Excluded | โ Included |
Date basis | Booking / travel date | Payment received date |
The Formula
Sales + Tax + Voucher Sales โ Total Payments
Real Example
Component | Amount |
|---|---|
Sales (delivered tours) | ยฃ4,877.12 |
Taxes & Fees | ยฃ1,008.38 |
Voucher Sales (not yet redeemed) | ยฃ179.16 |
= Total Payments | ยฃ6,054.00 |
The extra ยฃ1,176.88 isn't missing โ it's tax you'll remit to HMRC and future revenue from unredeemed vouchers.
๐๏ธ How Vouchers Flow Through Your Dashboard
Lifecycle Stage | Payments | Voucher Sales | Sales |
|---|---|---|---|
Customer buys a voucher | โ Yes | โ Yes | โ No |
Customer redeems a voucher | โ No (already counted) | โ No | โ Yes |
Why? Sales = services delivered. Payments = cash received. This prevents double-counting and follows proper revenue recognition principles.
๐ Cancellations vs. Refunds
These are two separate tiles for an important reason:
Cancellations
- Tracks the value of bookings that didn't happen
- This amount is already subtracted from your Sales figure
- Example: ยฃ10,000 gross bookings โ ยฃ1,200 cancellations = ยฃ8,800 Sales
Refunds
- Tracks actual cash returned to customers
- A separate payment event โ appears in the Payments/Refunds flow
- Example: You cancel a booking and return ยฃ300 to their card
๐ก You can cancel without refunding (credit note issued instead), or partially refund without cancelling. That's why both tiles exist.
๐ Date Filters Explained
Different tiles use different date references โ this is by design:
Tile | Date Reference |
|---|---|
Sales | Date booking was created (booked on) |
Payments | Date payment was received |
Refunds | Date refund was processed |
This is why Sales and Payments can show different figures for the same date range. For cash flow analysis, use Payments. For revenue performance, use Sales.
๐๏ธ Filtering & Comparison Options
Every tile supports:
Filter by:
- Date booked on
- Date payment received
Group by:
- Day / Week / Month / Year
Compare to:
- Previous period
- Previous month
- Previous year
Quick Recipes
Question | Settings |
|---|---|
"How's this week vs. last week?" | Last 7 days ยท Group by Day ยท Compare: Previous period |
"How's this month vs. last month?" | This month ยท Group by Day ยท Compare: Previous month |
"How's this summer vs. last summer?" | JunโAug ยท Group by Month ยท Compare: Previous year |
โ Frequently Asked Questions
Why are my Payments higher than Sales?
Completely normal. Total Payments includes tax/VAT and voucher purchases that aren't part of earned revenue yet.
Formula: Sales + Tax + Voucher Sales โ Total Payments
What happens to cancelled bookings?
They're automatically netted out of your Sales figure. The Cancellations tile shows the gross value lost to cancellations. If a refund was issued, that appears separately in the Refunds tile.
Where do voucher sales appear?
- When purchased โ Total Payments tile + Voucher Sales tile
- When redeemed โ Sales tile
Never in both places at the same time โ no double counting.
Why do Sales and Payments show different amounts for the same date range?
They use different date references. Sales uses the booking date; Payments uses the transaction date. A customer might book today (Sales) but pay tomorrow (Payments). Perfectly normal.
How do I reconcile my end-of-day cash and card totals?
Use the POS Payments tile. It breaks down payments by type (Cash, Card, etc.) so you can match against your till count and card terminal settlement report.
How do I see which team member is performing best?
Use the User Bookings tile, or filter the Sales tile by User to see revenue per team member.
How do I track reseller/partner performance?
Use the Resellers tile, or filter the Sales tile by Channel to see revenue by partner.
Last updated: April 2026
Need more help? Contact support@ticketinghub.com
Updated on: 13/04/2026
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